Product Details
Hardcover: 208 pages
About the Author:
Guy
Kawasaki is the chief evangelist
of Canva, an online graphic design tool. Formerly, he was an advisor to the
Motorola business unit of Google and chief evangelist of Apple. He is also the
author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has
a BA from Stanford University and an MBA from UCLA as well as an honorary
doctorate from Babson College.
Peg Fitzpatrick is co-author of The Art of Social Media :. Power Tips for Power Users with social KawasakiMedia Guy is passionate Peg this month.I'll job. He shared his professional experience day-to-day work in the trenches of social media, marketing, and blogging. He works with global brands and leaders in the field of social media. He pioneered a successful social media campaigns for Motorola, Audi, Canva, Google, and Virgin and has become a brand ambassador for the Kimpton Hotel. He works with the best brands and make them even better! Peg is a social media strategy working with Guy Kawasaki, director of digital marketing for Kreussler Inc., and manage a social media platform a total of more than ten million. Peg is co-editor-in-chief of the popular 12 Most sites. Peg grew up in East Rochester, New York. She currently lives with her husband of billions of years, smart, pretty and funny off-spring, and loved the beautiful golden retriever in New Hampshire.
Description:
By now it's clear that whether you're promoting a
business, a product, or yourself, social media is near the top of what
determines your success or failure. And there are countless pundits, authors,
and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well
as seasoned professionals eager to improve their game, The Art of Social Media
is full of tactics that have been proven to work in the real world. Or as Guy
puts it, “great stuff, no fluff.”
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